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San Carlo is a third generation food family business, with a long history rich in tradition and innovation, capable of expressing the best of Italian taste. The story has its roots in 1936, the year in which the Vitaloni family opened a rotisserie named after San Carlo in the heart of Milan. Today, the company is the market leader in Italy with a market share of 60% in the chips’ category. 1 million bags of crisps are sold every day, produced in 4 factories and distributed through a capillary network in more than 225,000 points of sale and 30 countries.
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